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Fast fashion refers to brands that mass-produce clothing at a fraction of the price to keep up with the latest trends, which typically end up in landfills as soon as the trend is over or the cheaply made item wears out. The average American generates over 80 pounds of textile waste per YEAR! These brands also typically partake in the exploitation of cheap labor and unsafe working conditions for their workers.
Some companies you probably know who would be considered a "fast fashion" brand include SHEIN, H&M, Forever21, Romwe, and Gap/Old Navy.
You do not have to support these companies that are some of the leading causes of textile waste, pollution, and depletion of natural resources. That's why you should choose slow fashion brands, like Cease to Exist. So, what is slow fashion? Typically with slow fashion, you can expect higher quality goods, which can also dictate a higher price point. It's also distinguished by clothing that is produced on a smaller scale (which sometimes means slower production times) and mindfulness paid to the workers and the environment. A lot of slow fashion brands are also paralleled with sustainable fashion, offering apparel made from recycled materials or natural textiles.
Cease to Exist, for example, makes everything to order. There's no mass-production of a patterned fabric...everything is printed onto a template using the least amount of extra fabric (and even that fabric is turned into scrunchies), and then hand-sewn in an ethical work environment. This means consistent and high-quality control. I also offer some items that are made from recycled materials. Additionally, my packaging is made from recycled materials and I have several fulfillment centers across the globe to reduce CO2 emissions from transporting orders.

 

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